NATURAL PRODUCTS NEW ZEALAND SUMMIT

The top five fastest growing supplement sectors in New Zealand revealed

Natural products sales in the grocery and pharmacy channels slowed in New Zealand last year.

Products for joint health have become the fastest growing sector in New Zealand, with 25% value growth in 2016.

The segment saw sales rocked by $3.8m to $18.8m last year, delegates at the Natural Products New Zealand Summit heard.

According to Hayley Turner, from research firm IRI worldwide, much of the growth can be attributed to popularity of Arthrem – a supplement containing extracts of Artemisia annua.

Immunity was the second fastest growing product grouping with sales rising by $1.7m to $33m, buoyed by a boom in liposomal vitamin C products.

Products for muscular relief came third, rising by $1.38m, followed by digestive supplements (up $0.89) and then energy (up $0.85m).

The biggest loser was fish oil products, dipping by $1.4m to $14m. This was attributed to negative media coverage questioning the quality and efficacy of some products, as well as environmental concerns.

Turner also pointed out that industry growth in New Zealand slowed last year. In terms of supermarket sales, growth dropped from 10% to 4.3% year-on-year.

It’s likely that uncertainty around e-commerce regulations in China was responsible for some of the slow down, with ‘daiguo’ shoppers buying fewer products to ship back to China.

The sector also saw pharmacy sales dip from double-digits to around 2.3% last year.

Across the two retail channels, sales totalled $209m, up 2.9%, compared to a 15% rise in 2015.

“It is the first time in long time that we are seeing natural health grow in grocery more than in pharmacy,” said Turner.

When it comes to supermarket sales, natural health products are the second highest selling non-food item behind…toilet roll.

Related News

VIDEO: Speaker spotlights - talking consumer trends, sustainability and research at NZ’s Natural Products Summit

VIDEO: Speaker spotlights - talking consumer trends, sustainability and research at NZ’s Natural Products Summit

Alaron's Sara Ching and Cary Wernick.

Kiwi contract manufacturer completes multi-million-dollar renovation as ‘brand New Zealand’ maintains marketing popularity

The product is based on Plant & Food Research science that suggests Boysenberry consumption can manage lung inflammation.

New Zealand natural ingredients to be ‘fast-tracked’ to international launch

A new dietary index could help adults in New Zealand assess the quality of their diets. ©iStock

New index reveals impact of ethnicity and socioeconomic status on diet quality in New Zealand

VIDEO: Why New Zealand’s long-awaited Natural Health Products Bill is needed now more than ever

VIDEO: Why New Zealand’s long-awaited Natural Health Products Bill is needed now more than ever

Dr Nick Smith MP hailed the industry's export contribution.

NZ government backs natural products innovation as exports help offset dairy slump

Functional honey products from Australia and New Zealand will continue to find favour in China. ©iStock

‘Clean and green’: Australian and New Zealand functional honey products continue to buzz in China

Related Products

See more related products