Dispatches from Vitafoods Europe 2012

Scientific validation in nutraceuticals is invaluable, says Aroma NZ

Loading the player...

Investing in clinical trials for our green lipped mussel extract was the best move we’ve ever made, managing director of Aroma NZ said.

Speaking to FoodNavigator-Asia, Ben G Winters, highlighted the importance of scientific validation when working with ingredients for the nutraceutical and functional foods market.

This year, Aroma NZ has invested in two clinical trials which has sparked increased global demand, Winters said.

“Investing in clinical studies was probably the best move we’ve ever made,” he said.

“Unless you have a strong clinical study behind your raw material, it’s very hard to really move volumes,” he added.

Aroma NZ produces green lipped mussel extracts and oils that are marketed for pain relief. It exports around 98% of its portfolio to Europe and the US.

However Winters noted increased demands from Asian countries, in particular Japan, Taiwan, Korea, China and Hong Kong.

The firm plans to attend local Asian trade shows to connect better with these emerging opportunities.

He also revealed that Aroma NZ is planning to delve into the pharmaceutical space.

Related News

The big three Asian issues: Regulation, trends and opportunities

The big three Asian issues: Regulation, trends and opportunities

Stem cell supplement approved for sale in Taiwan

Stem cell supplement approved for sale in Taiwan

Study shows green-lipped mussel extract to reduce arthritic pains

Green-lipped mussel extract eases arthritic pain, says study

Pharmalink and Aroma NZ settle patent infringement out of court

Pharmalink settles patent infringement claims with Aroma NZ

Sustainable seafood catching on in Australia

Sustainable seafood catching on in Australia

Rebranding to boost New Zealand exports

New Zealand's natural products sector pegged at over NZ$1bn

NZ natural products market bursts through billion dollar mark

Green lipped mussels may trump fish oil for joint health benefits: Study

Green lipped mussels may trump fish oil for joint health benefits: Study

Opportunities in farmed salmon for New Zealand: Study

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.